Why the 11.11 effect is important for local e-commerce and businesses

Why the 11.11 effect is important for local e-commerce and businesses. [Newspaper] (In Press) (2021)

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Abstract

Today, this shopping festival has evolved to be known as 11.11 or double 11, and has been highly localised to suit the needs of Malaysians. It now includes shoppertainment — livestreaming content and games, catered to entertain and bring joy to consumers — that goes beyond just transactional sales.

Item Type:	Newspaper
Keywords:	Shopping festival, e-commerce platform, Online shopping
Taxonomy:	By Subject > Business & Management > Management By Subject > Business & Management > Marketing
Local Content Hub:	Subjects > Business & Management
Depositing User:	Mohd Fadhli Samsudin
Date Deposited:	23 Feb 2022 23:44
Last Modified:	24 Feb 2022 07:35
Related URLs:	Download / view fulltext from publisher site.

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