“Barriers towards the effectiveness of an anti-smoking campaign program in Malacca”. Journal of Education and Social Sciences (JESOC), 3: 16. pp. 99-105. ISSN 2289-9855 (2016)
Abstract
The aim of this research is to identify the barriers that occur during anti-smoking campaign program done by MalaccaHealth Department on Anti-Smoking Clinic, campaign effectiveness towards Malacca citizens and public perceptions and also to find out the strategies in improving communication skills while dealing with the public’s especially the group of smokers. This
study will utilize the phenomenological research tradition because the researcher intends to gain an in-depth understanding of a communication phenomenon instead of concentrating on just a causal relation in the communication world. Therefore, a qualitative in-depth interview will be conducted in this research. Informants for this study have particular characteristics which
enabled detailed exploration of the research study area. Social Judgment Theory will be selected in this study as it will guide the researcher.
| Item Type: | Article |
|---|---|
| Keywords: | Campaign, Media |
| Taxonomy: | By Subject > Communication & Media Studies > Communication > Interpersonal Communication By Subject > Communication & Media Studies > Strategic Communication > Advertising > Photo Communication By Subject > Communication & Media Studies > Strategic Communication > Public Relations > Mass Media & Society |
| Local Content Hub: | Subjects > Communication & Media Studies |
| Depositing User: | Muhammad Shafiq Amirullah |
| Date Deposited: | 17 Aug 2020 04:47 |
| Last Modified: | 17 Aug 2020 04:47 |
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