'Bring back rakan sukan'. [Newspaper] (2022)
Abstract
Working out a win-win solution between the private sector and the national sports associations (NSAs) or teams is important to ensure sponsorship programmes are successful in the long term. That is the view of National Sports Council (NSC) director-general Datuk Ahmad Shapawi Ismail, who believes that partnerships that are not mutually beneficial will likely be short-lived. There have been strong calls from various parties, including the Olympic Council of Malaysia (OCM), to restart the Rakan Sukan corporate sponsorship programme following the recent government budget cuts for sports. The Rakan Sukan programme was introduced in 1994 to attract the private sector to invest in sports.
| Item Type: | Newspaper |
|---|---|
| Keywords: | National sports associations (NSAs), National Sports Council (NSC), Rakan sukan programme, Private sector partnerships, Sports sponsorship |
| Taxonomy: | By Subject > Sports Science & Recreation > Sports Management |
| Local Content Hub: | Subjects > Business & Management |
| Depositing User: | Jamil Jawi |
| Date Deposited: | 10 Mar 2022 23:32 |
| Last Modified: | 14 Mar 2022 08:55 |
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