Using AI to enhance marketing. [Newspaper] (2022)
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Abstract
WHILE the advancement of technology has fast-tracked the outreach process, companies today are faced with a myriad of challenges in devoting resources and deliberating strategies to effectively reach their target audience. According to Netcore Cloud chief executive officer - International Business, Abithab Bhaskar, as of today, there is a plethora of options available in the market for martech platforms, where each one specialises in a specific technology. Most of the brands today would already be using one or the other channel to communicate to their audience.
| Item Type: | Newspaper |
|---|---|
| Keywords: | Customer data platform (CDP), Artificial intelligence (AI), Machine learning (ML), Modern marketing |
| Taxonomy: | By Subject > Computer & Mathematical Sciences > Computer Science By Subject > Computer & Mathematical Sciences > Information Technology |
| Local Content Hub: | Subjects > Computer and Mathematical Sciences |
| Depositing User: | Nurmaisari binti Che Anuar (Kuala Terengganu) |
| Date Deposited: | 17 Mar 2022 23:45 |
| Last Modified: | 18 Mar 2022 09:28 |
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