Social media promotional tools in academic library. International Journal of Computer Theory and Engineering, 8 (3). pp. 260-264. ISSN 1793-8201 (2016)
Abstract
The web 2.0 applications such as Facebook and Twitter have been widely used by academic library as a new communication channel to gain the user feedback and insight towards their services and activities. This paper discussed the effectiveness of these two applications; Facebook and Twitter in promoting library services in one academic library with the research university status in Malaysia. This study reported the pilot study of the main research entitled "The effectiveness of Web 2.0 application in promoting library services in Malaysian research university libraries. The objectives of this study are: i) to identify the effect of these two applications in promoting the library services, and; ii) to identify the elements in Facebook and Twitter in promoting the library activities. The research question guiding this study are as follows; i) how frequent library Facebook and Twitter are used? And ii) What are the purpose of using Facebook and Twitter with the students? This study used quantitative method by using a questionnaire survey distributed to 50 students in one of the university libraries.
| Item Type: | Article |
|---|---|
| Keywords: | Library promotion, Library Planning, Academic library, Digital library, Library promotional tools |
| Taxonomy: | By Subject > Information Management > Library and Information Management By Subject > Information Management > Library Science |
| Local Content Hub: | Subjects > Information Management |
| Depositing User: | Muhammad Shafiq Amirullah |
| Date Deposited: | 21 Apr 2022 08:53 |
| Last Modified: | 21 Apr 2022 08:53 |
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