Factors influence customer acceptance towards food biotechnology product. Project Report. Universiti Teknologi MARA, Cawangan Melaka, Melaka. (Unpublished) (2009)
Abstract
The purpose of study this study is to define the factors that influence customer acceptance among Malaysian towards food biotechnology product. The collection of information gathered from the secondary data trough the journals local and internationally. From the study, researcher identified three factors arise such Benefits, Trust, and Social Norms. Then, researcher interprets by doing data analysis to achieve the objective of this study. Conclusion, researcher give some suggestion on improve the benefits of food, and implement labeling as important factor in producing food biotechnology.
| Item Type: | Monograph (Project Report) |
|---|---|
| Keywords: | Food biotechnology product, Customer acceptance, Genetically modified |
| Taxonomy: | By Subject > College of Engineering > Chemical Engineering > Biotechnology & Bioprocess By Subject > College of Engineering > Chemical Engineering > Food Technology |
| Local Content Hub: | Subjects > College of Engineering |
| Depositing User: | Idris Muhammad |
| Date Deposited: | 02 Aug 2022 08:47 |
| Last Modified: | 02 Aug 2022 08:47 |
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