How music inspires creativity in advertising? Journal of Global Business and Social Entrepreneurship (GBSE), 3 (8). pp. 34-46. ISSN 2462-1714 (2017)
Abstract
Have you ever felt the adrenaline rush while seeing the most intriguing video or ads that really got you thinking of how brilliant the director is? Most people could not care less of where did all the ideas or creativity comes from. It is actually essential to see that our hearing
plays a major influence in getting things from beautiful to stupendous. Aside from effectiveness, it is proved that creativity is one of the most important aspects that have been taken into account on how good the advertisement is. A few variables of music, image and the
director have been connected through qualitative research in a few studies and interviews. This has helped the observations in making it clearer that music or sound supplies endless creativity towards promotional video. It is also revealed that creative videos are inspired
through music which linked to the experiences from those who are related in producing the promotional video.
| Item Type: | Article |
|---|---|
| Keywords: | Advertising, Creative director, Video, Digital advertising |
| Taxonomy: | By Subject > Communication & Media Studies > Strategic Communication > Advertising By Subject > Music > Musical Compositions |
| Local Content Hub: | Subjects > Communication & Media Studies |
| Depositing User: | Muhammad Shafiq Amirullah |
| Date Deposited: | 21 Jun 2021 11:57 |
| Last Modified: | 21 Jun 2021 11:57 |
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