Digital marketing and user satisfaction in Library 2.0: a concept and research framework. International Journal of Academic Research in Business and Social Sciences, 7 (12). pp. 515-522. ISSN 2222-6990 (2017)
Abstract
Digital marketing techniques are becoming more common in our advancing technology currently. Some of popular digital marketing techniques such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, display advertising, e–books, and optical disks and games. The purpose of this study is to gain the performance of digital marketing regarding to the social media usage in the library environment such as Instagram, YouTube, Facebook and other platforms connectivity and communication related to user satisfaction in library environment. This paper enables librarians and stakeholder of the library to have a better understanding on the social media phenomenon in libraries.
| Item Type: | Article |
|---|---|
| Keywords: | Library 2.0, User satisfaction, Social media, Digital marketing |
| Taxonomy: | By Subject > Information Management > Library and Information Management |
| Local Content Hub: | Subjects > Information Management |
| Depositing User: | Hazrul Amir Tomyang (Puncak Alam) |
| Date Deposited: | 14 Jun 2022 04:56 |
| Last Modified: | 14 Jun 2022 06:39 |
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