Consumers’ perception of vehicle safety features in four ASEAN countries. In: Southeast Asia Safer Mobility Symposium 2013, 21 October 2013, Road Transport Academy (APJ), Melaka, Malaysia. (In Press) (2013)
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Abstract
This cross-sectional study regarding four ASEAN countries is important to explain the prevalence of consumers’ awareness and their willingness to pay for vehicle safety features. The study at regional level will also help in setting the priorities for future advocacy programs in ASEAN region as well as for automobile safety movement, such as ASEAN NCAP to determine the direction of its rating scheme.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Keywords: | ASEAN NCAP, Vehicle safety features, Willingness to pay (WTP) |
| Taxonomy: | By Subject > College of Engineering > Mechanical Engineering > Automotive |
| Local Content Hub: | Subjects > College of Engineering |
| Depositing User: | Farleen Azrina Zamberi |
| Date Deposited: | 08 Aug 2022 05:09 |
| Last Modified: | 08 Aug 2022 05:09 |
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