The role of fabric banners for community engagement in digital era. Planning Malaysia, 13. pp. 19-36. ISSN 1675-6215 (2015)
Abstract
This paper presents the role of fabric banners as a communication medium for community engagement, which would be the relevant communication medium for public participation in the development plan process. Discussions are based on findings from a study conducted in Subang Jaya-USJ, Selangor where the main objective was to evaluate the relevance of fabric banners as a communication medium in eliciting public participation in community engagements. The study was within a theoretical framework that links community engagement, urban way of life and the Media Richness Theory. Primary data were collected through selfadministered survey under the purposive sampling method and in-depth interviews involving 100 local residents of Subang Jaya-USJ. Findings demonstrated that fabric banners are still relevant and functioning as an effective communication medium in community engagement, particularly in Subang Jaya- USJ. Thus, this type of communication medium should be seriously considered in town planning public participation process.
| Item Type: | Article |
|---|---|
| Keywords: | Community engagement, Public participation, Communication medium, Media richness theory, Urban way of life |
| Taxonomy: | By Subject > Architecture, Planning & Surveying > Town Planning |
| Local Content Hub: | Subjects > Information Management |
| Depositing User: | Muhammad Azrul Ayob |
| Date Deposited: | 20 Dec 2022 07:09 |
| Last Modified: | 20 Dec 2022 07:09 |
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