The factors that influence the customer’s purchase intention towards Harumanis produced by UiTM Perlis. Degree thesis, Universiti Teknologi MARA, Cawangan Perlis. (2020)
Abstract
UiTM Perlis is among one of the public high learning institutions in Malaysia that have taken the opportunity in planting Harumanis because it provides agriculture courses and as well as having a large area of land for farming purposes. By selling Harumanis, it helps to generate revenue for the institution. To ensure that the sales meet the high market demands, UiTM Perlis has been focusing to produce Harumanis fruits that of high quality and quantity. In relation with that, the purpose of this study is to determine whether there is a relationship between promotion, price, attitude, and social influence with the customers’ purchase intention towards Harumanis produced by UiTM Perlis.
| Item Type: | Thesis (Degree) |
|---|---|
| Keywords: | Harumanis, Customer’s purchase intention, Generate revenue, Market demands |
| Taxonomy: | By Niche > Harum Manis > Culture By Niche > Harum Manis > Marketing By Niche > Harum Manis > Research |
| Local Content Hub: | Niche > Harum Manis |
| Depositing User: | Nur Hayati Abdul Satar |
| Date Deposited: | 30 Mar 2023 19:32 |
| Last Modified: | 30 Mar 2023 19:32 |
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