Perceived usefulness, perceived ease to use, self-efficacy, maintaining social distancing, perceived enjoyment and intent to purchase Harumanis Perlis in Agrobazaar Online. Degree thesis, Universiti Teknologi MARA, Perlis. (2022)
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Abstract
For year of 2021, Harumanis season was fall under pandemic of Covid-19 and restricted movement order. Problems aroused when farmers faced difficulties to sell their fruit. Therefore, selling Harumanis online was an alternative ways sell to cope with the situation. The aim of this study was to investigate factors influencing intent to purchase online for Harumanis.
| Item Type: | Thesis (Degree) |
|---|---|
| Keywords: | Intent To Purchase Harumanis, Agrobazaar Online, Harumanis |
| Taxonomy: | By Niche > Harum Manis > Marketing By Niche > Harum Manis > Research |
| Local Content Hub: | Niche > Harum Manis |
| Depositing User: | Nur Hayati Abdul Satar |
| Date Deposited: | 31 Mar 2023 23:38 |
| Last Modified: | 31 Mar 2023 23:38 |
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