Customer education in Islamic banking in Malaysia. Journal Of Critical Reviews, 7 (8). pp. 127-131. ISSN 2394-5125 (2020)
Abstract
Customer knowledge (CK) in Islamic banking services is generally low and this has affected the customers’ perception and their choice criteria. It is important that the initiatives for customer education (CE) to be deliberately strengthened in order to increase the customer knowledge (CK) as well as customer satisfaction (CS). The value created through the customer education (CE) initiatives would help to increase the customer knowledge (CK) in Islamic banking perspective. However, the dimensions that constitute the customer education (CE) need to be identified so that initiative can be implemented on a more focus way. Thus, this conceptual paper will dissect the dimensions that involved in customer education (CE) and how it can benefit to increase the customer knowledge (CK) in Islamic Banking
| Item Type: | Article |
|---|---|
| Keywords: | Islamic banking, Customer knowledge, Customer education |
| Taxonomy: | By Niche > Islamic Banking > Banks and Banking > Customer Services By Niche > Islamic Banking > Banks and Banking > Social Aspects |
| Local Content Hub: | Niche > Islamic Banking |
| Depositing User: | Ilya Nur Fateen Othman |
| Date Deposited: | 24 May 2023 02:22 |
| Last Modified: | 24 May 2023 02:22 |
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