Competitiveness of mangoes in Southeast Asian Region. International Journal of Academic Research in Business and Social Sciences, 12 (5). pp. 192-204. ISSN 2222-6990 (2022)
Abstract
The mango is one of the world’s most valuable and economically significant tropical fruits, and it is grown all over the world. Mangoes are in high demand on the global trade market, and European countries are one of the most promising growth markets for mango exports. The chairman of Malaysia’s Federal Agricultural Marketing Authority (FAMA) expects “Harumanis” mangoes to be exported to Europe within the next three to four years. This brings into sharp focus the issue of mango plantation land in Malaysia, which is currently the subject of heated debate because Perlis is Malaysia’s smallest state and is attempting to dominate this commodity. According to a report from Malay Mail News on June 2020, the Intellectual Property Corporation of Malaysia (MyIPO) has stated that the name “Harumanis” is only used for mango grown in Perlis. This appears to be a strategic plan that benefits Perlis by confusing consumers about which mango (Mangifera indica L.) to buy, and the “Harumanis” name itself has branding value in the Malaysian market. To investigate further, this study will examine the competitiveness of Malaysia compared to countries around Southeast Asia that have vast land for the agricultural and their competitiveness in exporting mango by using Revealed Comparative Advantage (RCA), Revealed Symmetric Comparative Advantage (RSCA) and export growth. Malaysia lacks a competitive advantage in both the RCA and RSCA indexes, which may be attributed to the fact that Malaysia has the least agricultural land and production of mango in comparison to Thailand, Indonesia, and Vietnam.
| Item Type: | Article |
|---|---|
| Keywords: | Mango, Competitiveness, Harumanis, Mangifera indica L., Southeast Asian, Agriculture |
| Taxonomy: | By Niche > Harum Manis > Breeding By Niche > Harum Manis > Marketing By Niche > Harum Manis > Trade |
| Local Content Hub: | Niche > Harum Manis |
| Depositing User: | Nur Hayati Abdul Satar |
| Date Deposited: | 20 Dec 2023 10:02 |
| Last Modified: | 22 Dec 2023 11:15 |
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