Intention to Use Islamic Banking Products and Services: Evidence from Malaysia. Journal of Governance and Integrity (JGI), 6 (2). pp. 616-623. ISSN 2600-7479 (2023)
Abstract
This study examined the non-economic factors that affect Malaysians’ desire to employ Islamic banking (IB) products and services to preserve financial stability. The study extended the Theory of Planned Behaviour by adding awareness and religiosity components. The non-probability voluntary sample method was used to gather information from 303 Malaysians who met the requirements of being over 18 years old, not holding any IB products and services, or holding IB products and services but have been inactive in the past one year. Data was collected through a self-administered online questionnaire, which was distributed to the respondents via the social media platform across the country. The partial least squares structural equation modeling (PLS-SEM) method was used to analyze the data. It is discovered that attitudes, perceived behavioural control, subjective norms, awareness, and religiosity significantly and positively influence Malaysians’ intention to use the IB products and services. To innovate and offer cutting edge Shariah-compliant products and services in the individual and business sectors, Islamic banks must use successful techniques. The study shows that religiosity significantly affects people’s behaviour, particularly about their intention to use IB products and services.
| Item Type: | Article |
|---|---|
| Keywords: | Islamic Banking, Behaviour, Awareness |
| Taxonomy: | By Niche > Islamic Banking > Banks and Banking > Customer Services By Niche > Islamic Banking > Banks and Banking > Religious Aspects |
| Local Content Hub: | Niche > Islamic Banking |
| Depositing User: | Ilya Nur Fateen Othman |
| Date Deposited: | 31 Mar 2024 18:12 |
| Last Modified: | 31 Mar 2024 18:12 |
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