Preserving Malaysia's cultural identity through Batik: Challenges and strategies. International Journal of Scientific Research and Engineering Development, 7 (3). (2024)
Abstract
Batik is a national symbol that reflects the cultural and national identity of Malaysia. The uniqueness and artistic value, as well as the heritage of Malaysia, are embodied in the designs of Batik. However, there is a lack of clarity in identifying Malaysia's identity through local Batik. To examine the causes of this lack of clarity and the challenges faced by Malaysian Batik, considering its role in preserving the identity of art and culture, data collection and content analysis methods are used. The results of this content analysis explain how Malaysian Batik confronts these challenges in line with the development of the nation's art and heritage through commercializing the unique identity of Malaysian Batik, aligning with the goals of the 2021 National Cultural Policy (Daken). This research is crucial in formulating strategies to enhance the value of Malaysian art and heritage. The outcomes of these discussions will serve as a guide for future research.
| Item Type: | Article |
|---|---|
| Keywords: | Batik, Art and Heritage, Pattern design, Identity, Craft |
| Taxonomy: | By Niche > Batik > Marketing |
| Local Content Hub: | Niche > Batik |
| Depositing User: | Muslim Ismail @ Ahmad |
| Date Deposited: | 04 Jul 2024 06:59 |
| Last Modified: | 04 Jul 2024 06:59 |
| Related URLs: |
Actions (login required)
 |
View Item |