Factors influence switching behavior of Islamic bank customers in Malaysia

Factors influence switching behavior of Islamic bank customers in Malaysia. Journal of Islamic Finance, 2 (1). pp. 12-19. ISSN 2289-2117 (2013)



Abstract

An Islamic bank is now not only facing competition from its peer Islamic banks but also from conventional bans, which offer Islamic banking products through their Islamic subsidiary. When the competition becomes tougher, customers are given more options to choose their banks and switch from their current bank to other Islamic banks. Thus, the objective of this study is to evaluate factors influence the switching behavior of Islamic banking customers, in the case of Malaysia, based on the syariah compliance issues. Using logistic regression, the results show that the customer’s religion, type of account, and whether or not they have account in conventional bank are the significant factors to influence their switching behavior when they encounter non-syariah products and practices in their Islamic bank.

Item Type: Article
Keywords: Islamic banking, Switching behavior, Syariah issue
Taxonomy: By Niche > Islamic Banking > Banks and Banking > Finance
Local Content Hub: Niche > Islamic Banking
Depositing User: Ilya Nur Fateen Othman
Date Deposited: 15 Jul 2024 02:07
Last Modified: 15 Jul 2024 02:07
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