The effectiveness of restaurant advertisement through social media in Dungun,Terengganu: a content analysis. [Entrepreneurship Project] (Unpublished)
Abstract
They are many ways to advertise restaurant apart from the convential methods.The use of social networking(social media), electronic media(websites) and work of mouths are among the methods used bt rstaurant operators(Romaniuk et al., 2017). Today, peaople much prefer to use social media because it is easy n quick.Infirmation which include promotional advertisement can be spread online at the tip of the finger. According to Balar(2012), social media marketing tools to promote restaurants.people mosly interested in social interaction and information seeking when using social media. This study was conducted to examine the effectiveness of restaurant advertising through social media in Dungun,Terengganu.
| Item Type: | Entrepreneurship Project |
|---|---|
| Additional Information: | Faculty of Hotel and Tourism Management |
| Keywords: | Social medai, restaurant advertising |
| Taxonomy: | By Subject > Entrepreneurship > Business Fundamentals |
| Local Content Hub: | Subjects > Entrepreneurship |
| Depositing User: | Nor Azimahwati Aris |
| Date Deposited: | 06 Sep 2020 22:52 |
| Last Modified: | 06 Sep 2020 22:53 |
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