Factors that contribute to the intention to adopt websites as a marketing communication tool among SMEs in Kedah: a business perspective. Project Report. UiTM Cawangan Kedah, Merbok, Kedah. (Unpublished) (2010)
Abstract
Diversifications of marketing activities lately have a great influence on the success of a business. The existence of the Internet and World Wide Web has opened new chapter for companies to compete and thrive, especially SMEs. The Internet can make a very small company look larger than it is. The physical size and location of companies are no longer major characteristics to their success when doing business online. The purpose with this study was to investigate the factors that contribute to the intention to adopt website as a marketing communication tool. To reach the purpose, the Theory of Planned Behaviour (TPB) was used among 280 managers/owners of SMEs in Kedah. The results show that the attitude, subjective norm and perceived behavioural control (PBC) constructs positively and significantly predicts intention to adopt website as a marketing communication tool. Results can be used by others state, especially those in Malaysia to encourage the adoption of websites as a marketing communication tool among SMEs.
| Item Type: | Monograph (Project Report) |
|---|---|
| Keywords: | SME, Entrepreneurship |
| Taxonomy: | By Subject > Entrepreneurship > Business Fundamentals By Subject > Entrepreneurship > Business Planning |
| Local Content Hub: | Subjects > Entrepreneurship |
| Depositing User: | Atirah Ruslan |
| Date Deposited: | 01 Jun 2021 20:02 |
| Last Modified: | 01 Jun 2021 20:02 |
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