Customer retention in digital media business platforms in Malaysia. Forum Komunikasi, 15 (1): 5. pp. 116-137. ISSN 116-137 (2020)
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Abstract
Firms in Malaysia are making a lot of efforts to retain their customers for as long as possible. Nonetheless, due to the overgrowing of other online shopping sites that are continually coming up with new features and benefits that are more attractive, this situation often causes customers to easily switch to other competitors which result in failure for firms to retain their customers. Therefore, a study on how digital media business platforms influence customer retention in Malaysia, targeting 303 respondents in Klang valley was carried out.
| Item Type: | Article |
|---|---|
| Keywords: | Digital Marketing, Digital Media, Customer engagement |
| Taxonomy: | By Subject > Communication & Media Studies > Strategic Communication > Advertising > Graphic Design and Media Simulation By Subject > Communication & Media Studies > Strategic Communication > New Media Communication > Contentrepreneurship |
| Local Content Hub: | Subjects > Communication & Media Studies |
| Depositing User: | Roslah Laman (Alor Gajah) |
| Date Deposited: | 17 Sep 2020 05:28 |
| Last Modified: | 17 Sep 2020 07:45 |
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