Facebook use and personalization among Malaysian politicians during the 14th Malaysian general election. Forum Komunikasi, 14 (1): 2. pp. 23-43. ISSN 0128-2379 (2019)
Abstract
Politicians today are very much reliant on facebook to communicate with the public and promote their political ideologies. In an attempt to explore how the politicians use facebook during campaigns, this article explore official facebook posts by three prime ministerial candidates during the 14th Malaysian General Election. Content analysis of the candidates' facebook posts showed that they strategically use facebook to create and maintain a positive image rather than promoting issues and engaging in discussion with the public. The candidates differed in terms of their facebook contents. All of them focused on promoting their personal image suggeting that facebook is encouraging the personalization of politics.
| Item Type: | Article |
|---|---|
| Keywords: | Facebook, Political Communication, Social influencers |
| Taxonomy: | By Subject > Communication & Media Studies > Communication > Communication Theory By Subject > Communication & Media Studies > Strategic Communication > New Media Communication |
| Local Content Hub: | Subjects > Communication & Media Studies |
| Depositing User: | Roslah Laman (Alor Gajah) |
| Date Deposited: | 17 Sep 2020 05:42 |
| Last Modified: | 17 Sep 2020 07:44 |
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