Social media and e-commerce online shopping perceived risk among micro SMEs in Malaysia. Forum Komunikasi, 14 (2): 2. pp. 20-39. ISSN 0128-2379 (2019)
Abstract
Online shopping has rapidly grown in a global marketing environment and has attracted people to purchase the product through the social media platform (Facebook & Instagram) and e-commerce. It is made possible for new start-ups, especially micro SMEs to conduct and increase their business activities online considering it is the low-cost marketing (advertising & branding) events. However, social media and e-commerce online shopping have specific risks for the SMEs besides its benefits. Perceived risk among SMEs has been considered as a primary concern of the decision-making process in social media and e-commerce shopping platform. This study aims to observe SMEs’ concern on specific perceived risks and to examine the effect of perceived risks (customer preferences, non- delivery risk and financial transaction & security risk) in social media and e-commerce online shopping in Malaysia. Results revealed that customer preferences, non-delivery risk and financial transaction & security risk significantly affect social media and e-commerce online shopping platform usage among micro SMEs in Malaysia. This study has an important implication that provides new start-up business owners with the importance of consumer’s risk perception to adopt with adequate risk-reduction strategies in the social media online and e-commerce shopping environment.
| Item Type: | Article |
|---|---|
| Keywords: | Social media marketing, Digital marketing, Financial transaction, E-commerce |
| Taxonomy: | By Subject > Communication & Media Studies > Strategic Communication > Advertising By Subject > Communication & Media Studies > Strategic Communication > New Media Communication By Subject > Communication & Media Studies > Strategic Communication > New Media Communication > Contentrepreneurship |
| Local Content Hub: | Subjects > Communication & Media Studies |
| Depositing User: | Roslah Laman (Alor Gajah) |
| Date Deposited: | 17 Sep 2020 08:41 |
| Last Modified: | 17 Sep 2020 08:41 |
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