Impact of product costing for branding and business support on small and medium enterprises in Malaysia. Pertanika Journal Social Science & Humanities, 27 (T1): 5. 59 -74. ISSN 0128-7702 (2019)
Abstract
This study examines the relationship between costing towards branding and business support on Small and Medium Enterprises (SMEs) of food and beverages (F&B) products supplying a hypermarket in Malaysia. Specifically, this study examines the mediating effect of branding on the relationship between products’ costing and SMEs’ product value. This study also examines the moderating effect of business support on the relationship of products’ costing to branding. This study used a quantitative method by distributing questionnaires to SMEs with an F&B background. Four hundred questionnaires were value. In brief, business support acting as a moderator has no moderating effect on branding. Therefore, SMEs need to put aside a significant sum of funds to enhance their products’ branding. This can help SMEs in manufacturing products according to the demands of consumers and the hypermarket. These actions can increase SMEs’ income and contribute to national economic growth.
| Item Type: | Article |
|---|---|
| Keywords: | Cost, Food and beverage product, Small and medium enterprises |
| Taxonomy: | By Subject > Entrepreneurship > Business Fundamentals By Subject > Entrepreneurship > Business Planning |
| Agencies of Resources: | Higher Institution > Public University > Universiti Putra Malaysia > UPM-MTDC Technology Center | JTS & JSSH Only | UPM/TNCPI/UPM-JD/LibraryUiTM - 16/11/2018 |
| Local Content Hub: | Subjects > Entrepreneurship |
| Depositing User: | Shahidatul Akhmam Rambeli |
| Date Deposited: | 30 Sep 2020 07:38 |
| Last Modified: | 30 Sep 2020 09:29 |
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