Increasing competitiveness via branding

Increasing competitiveness via branding. The Star: News. (2019)



Abstract

Malaysian small and medium enterprises (SMEs) can now tap into Limkokwing Unversity of Creative Technology’s branding and marketing expertise.

Thanks to a Memorandum of Understanding (MoU) signed between the Federation of Malaysian Manufacturers (FMM) and the university, both parties can advance the competitiveness of Malaysian brands globally.

Item Type: Article
Keywords: Branding design, Youngpreneur
Taxonomy: By Subject > Entrepreneurship > Business Fundamentals
Local Content Hub: Subjects > Entrepreneurship
Depositing User: Mohamad Ismail Bolia
Date Deposited: 15 Jul 2020 08:23
Last Modified: 15 Jul 2020 08:54
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