The effect of entrepreneurial orientation dimensions on takaful agency’s business performance in Malaysia. Jurnal Pengurusan, 45: 12. pp. 83-94. ISSN 0127-2713 (2015)
Abstract
This study aimed to examine the relationship among the five dimensions of entrepreneurial orientations (innovativeness, risk taking, autonomy, competitive aggressiveness, and proactiveness) and performance of Takaful agencies in Malaysia. A total of 211 questionnaires were collected via purposive sampling from Takaful agency’s managers from three main Takaful operators namely Etiqa, Takaful Malaysia and Takaful Ikhlas. A structural equation model that assessed the relationship between the proposed variables was tested using PLS 2.0. The findings revealed that out of the five dimensions of entrepreneurial orientation, proactiveness and autonomy were found to have significant influence on business performance.
| Item Type: | Article |
|---|---|
| Keywords: | Entrepreneurial orientation, Business performance, Agencies, Malaysia, Takaful |
| Taxonomy: | By Subject > Entrepreneurship > Business Fundamentals By Subject > Entrepreneurship > Business Planning |
| Local Content Hub: | Subjects > Entrepreneurship |
| Depositing User: | Mohd Fadhli Samsudin |
| Date Deposited: | 15 Jan 2021 04:04 |
| Last Modified: | 15 Jan 2021 04:14 |
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