The emerge of commercial television in Malaysia and its performance during the early period of its existence

The emerge of commercial television in Malaysia and its performance during the early period of its existence. Jurnal Komunikasi, 8. pp. 103-115. ISSN 2289-1528 (1992)



Abstract

Broadcasting in Malaysia before the eighties had never been run on a commercial basis or by private individuals or groups. The general opinion was that commercial broadcasting would never come into existence.

Item Type: Article
Keywords: Television, Commercial, Broadcasting, Broadcast management & marketing
Taxonomy: By Subject > Communication & Media Studies > Media Studies > Broadcasting
By Subject > Communication & Media Studies > Strategic Communication > New Media Communication
Local Content Hub: Subjects > Communication & Media Studies
Depositing User: Muhammad Shafiq Amirullah
Date Deposited: 04 May 2021 06:24
Last Modified: 04 May 2021 06:24
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