Acceptance and usage of webcasting among users of selected cyber cafés in Klang valley. Jurnal Komunikasi, 24. pp. 46-62. ISSN 2289-1528 (2008)
Abstract
The Malaysian public now has access to the Internet not only at home and the workplace, but also at cyber cafés. This study aims to examine the level of acceptance of webcasting among users of selected cyber cafés in the Klang Valley. The specific objectives of the study are: to determine the profile of webcasting users and its usage; to determine the types of webcasting technology most frequently used, level of knowledge of webcasting and the main source of knowledge in becoming aware of webcasting; to determine the acceptance of webcasting among non-users of webcasting; and to determine the relationship between behavioral intention to use and the actual usage of webcasting among users of webcasting. This study used the survey design, using purposive sampling to select the cyber cafés and visitors of these cafés.The findings indicate that usage of webcasting is still relatively low among users of selected cyber cafés in the Klang Valley. Users of webcasting were found to be mostly male, young and relatively well educated with at least a diploma as the highest level of education obtained.
| Item Type: | Article |
|---|---|
| Keywords: | Mass Communication, Webcasting, Internet, Technological determinism, Acceptance, Usage |
| Taxonomy: | By Subject > Communication & Media Studies > Media Studies > Broadcasting > Multiplatform Interactive Design By Subject > Communication & Media Studies > Media Studies > Publishing > Website Development By Subject > Communication & Media Studies > Strategic Communication > New Media Communication |
| Local Content Hub: | Subjects > Communication & Media Studies |
| Depositing User: | Muhammad Shafiq Amirullah |
| Date Deposited: | 06 May 2021 04:45 |
| Last Modified: | 06 May 2021 04:45 |
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