The effectiveness of video and pamphlets in influencing youth on environmental education. Jurnal Komunikasi, 31 (1). pp. 281-296. ISSN 2289-1528 (2015)
Abstract
Environmental problems are getting worse nowadays. The importance of Environmental Education, particularly to the youth is crucial because youth are the leaders of the future and play significant roles in determining the direction of the country. This study aims to explore the effectiveness of video and pamphlets in influencing youth on Environmental Education. This study also determines to find the best medium to educate youth on Environmental Education be it video or pamphlet. The Social Cognitive Theory by Albert Bandura was used as a theoretical framework and a qualitative method of focus group was carried out in order to collect data from respondents. Findings indicated that respondents had a higher preference for the video as an Environmental Education medium as opposed to pamphlets.
| Item Type: | Article |
|---|---|
| Keywords: | Media, Mass media, Video, Environmental education, Pamphlets, Youth |
| Taxonomy: | By Subject > Communication & Media Studies > Strategic Communication > New Media Communication By Subject > Communication & Media Studies > Strategic Communication > New Media Communication > Contentrepreneurship By Subject > Communication & Media Studies > Strategic Communication > Public Relations > Mass Media & Society |
| Local Content Hub: | Subjects > Communication & Media Studies |
| Depositing User: | Muhammad Shafiq Amirullah |
| Date Deposited: | 07 May 2021 03:22 |
| Last Modified: | 07 May 2021 03:22 |
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