The relationship of students’ satisfaction and academic performance: a case study for pr degree students UiTM Alor Gajah Melaka. e-Journal of Media & Society, 2: 4. ISSN 2682-9193 (2019)
Abstract
A study of degree PR student’s satisfaction about UiTM Alor Gajah, Melaka facilities here was commissioned by a comprehensive university to provide a professional evaluation of student. Such a study had not been completed in the past and was needed to align student services with the mission, long-range goals, and strategic planning of the university. The researcher conducted a survey and distributed 94 respondent in UiTM Melaka which consist of PR degree students. The study demonstrated that relationship among UiTM staff as significant factor that effect on the student’s academic performance. Result of the research were analyzed and discussed regarding the relationship between satisfaction and academic performance. In this study, the researcher using assimilation theory to describe satisfaction for PR degree students’ and the finding from this research showed that satisfaction among UiTM staff being is most significant factor among the three factors.
| Item Type: | Article |
|---|---|
| Keywords: | Satisfaction, Academic performance, PR degree, UiTM Alor Gajah, Social psychology, Human training and management |
| Taxonomy: | By Subject > Communication & Media Studies > Communication > Instructional Communication & Training By Subject > Communication & Media Studies > Strategic Communication > Public Relations |
| Local Content Hub: | Subjects > Communication & Media Studies |
| Depositing User: | Ilya Nur Fateen Othman |
| Date Deposited: | 06 Apr 2021 08:16 |
| Last Modified: | 06 Apr 2021 08:16 |
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