Rozeriya Enterprise: frozen food and beverage (F&B). [Entrepreneurship Project] (Unpublished)
Abstract
Rozeriya Enterprise was established in 2006 as a food manufacturing business at Kuala Krai, Kelantan. In 2007, it redirected its focus on the frozen food and beverage (F&B) industry and started its first F&B chain, spring rolls. In spite of the 2008 Great Recession Crisis, which had far-reaching negative economic impact within Asia, Rozeriya Enterprise overcame extreme odds and triumphed at a time which saw many other F&B outlets closed down. Rozeriya Enterprise managed to survive until today with a capital amounting RM20,000. Rozeriya Enterprise chose to focus on its originality and innovative style as a frozen food manufacturing business in order to distinguish itself from other F&B companies.
| Item Type: | Entrepreneurship Project |
|---|---|
| Additional Information: | Faculty Science Computer and Mathematics |
| Keywords: | Business Proposal, Entrepreneurship, Entrepreneur, Siswapreneur |
| Taxonomy: | By Subject > Entrepreneurship > Business Fundamentals By Subject > Entrepreneurship > Business Planning |
| Local Content Hub: | Subjects > Entrepreneurship |
| Depositing User: | Muslim Ismail @ Ahmad |
| Date Deposited: | 17 Dec 2020 01:16 |
| Last Modified: | 17 Dec 2020 01:16 |
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