The trustworthy of halal logo on imported food in Malaysia. e-Journal of Media & Society, 3: 11. ISSN 2682-9193 (2019)
Abstract
This research examined the study of the trustworthy of Halal Logo on imported food in Malaysia as the main option. Descriptive quantitative research study was conducted through survey using questionnaire form. The Independent Variable based on the main dimension which is the reliability imported food’s Halal Logo. There are four factors (1) Company Background (2) Food Labelling (3) Knowledge (4) Marketing while Dependent Variable is trustworthy on Halal Logo’s food to measure the trustworthy of Halal Logo on imported food among community in Malaysia. The study has involved with 200 respondents. The suitable research theory that implemented throughout the study is Social Cognitive Theory by Badura and Walters. This study towards perceptions behaviour, environmental factors and personal factors to measure the trustworthy of Halal Logo on imported food among community in Malaysia.
| Item Type: | Article |
|---|---|
| Keywords: | Trustworthy, Halal logo, Imported food, Branding, Advertising Campaign, Trademark |
| Taxonomy: | By Subject > Communication & Media Studies > Strategic Communication > Advertising By Subject > Communication & Media Studies > Strategic Communication > New Media Communication |
| Local Content Hub: | Subjects > Communication & Media Studies |
| Depositing User: | Ilya Nur Fateen Othman |
| Date Deposited: | 06 Apr 2021 05:16 |
| Last Modified: | 06 Apr 2021 05:16 |
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