Consumers’ perception and acceptance of fresh agriculture Product purchased through e-business

Consumers’ perception and acceptance of fresh agriculture Product purchased through e-business. Journal of Agribusiness Marketing, 7. pp. 49-59. (Unpublished) (2015)



Abstract

This study was carried out to examine consumer perception and acceptance of e-business for agriculture produce in Malaysia. Results from the analysis found that most buyers
are adult female users aged between 20 and 49 years, with a monthly income of RM1,001 to RM3,000.

Item Type: Article
Keywords: e-business
Taxonomy: By Subject > Plantation & Agrotechnology > Plantation and Agribusiness Management
By Subject > Plantation & Agrotechnology > Agriculture Technology
Local Content Hub: Subjects > Plantation & Agrotechnology
Depositing User: Nur Hayati Abdul Satar
Date Deposited: 26 Jul 2020 22:55
Last Modified: 26 Jul 2020 22:55
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