Tourism Malaysia, UiTM to collaborate on exchange programmes. [Newspaper] (2020)
Related URLs:
Abstract
TOURISM Malaysia aspires to facilitate exchange programmes with international students in the future following the signing of the memorandum of collaboration (MoC) with Universiti Teknologi Mara (UiTM), Tourism Malaysia DG Datuk Musa Yusof said it is imperative for the national tourism agency to collaborate with the industry including higher education institutions to formulate new strategies to ensure its sustainability, which is facing challenges in marketing digitalisation to cater for the targeted market segmentation.
| Item Type: | Newspaper |
|---|---|
| Additional Information: | Faculty Of Hotel And Tourism Management |
| Keywords: | Tourism industry, Tourism Malaysia, Sustainable tourism, Tourism Resilience |
| Taxonomy: | By Subject > Hotel & Tourism Management > Hotel Management By Subject > Hotel & Tourism Management > Tourism Management |
| Local Content Hub: | Subjects > Hotel & Tourism Management |
| Depositing User: | Ilya Nur Fateen Othman |
| Date Deposited: | 25 Mar 2021 04:23 |
| Last Modified: | 25 Mar 2021 04:23 |
| Related URLs: |
Actions (login required)
 |
View Item |