Sustainable tourism in plantation areas in Malaysia: Case of Felda land scheme. In: SEAGA Conference, 28-30 November 2006, Singapore. (Unpublished) (2006)
Abstract
In line with the Ninth Malaysia Plan’s (2006-2010) visions to promote environmental stewardship, FELDA has moved towards a sustainable growth strategy that ensures a balance between development needs and environmental quality. FELDA has adopted the place marketing approach, whereby all elements or entities of a place whether the natural environment, manmade constructions, cultural products, local heritage, historical buildings and monuments, and community economic activities are identified, developed, marketed and promoted as tourist attractions. This strategy promises additional income to FELDA settlers generated through their involvement in non-farm and down-stream economic activities such as handcrafts, cuisine, embroidery and tourism. In this regard, tourism development in FELDA plantations has been perceived as an opportunity for the settlers to upgrade their socio-economic wellbeing through engaging in competitive entrepreneur ventures, while at the same time curbing and managing rural-urban migration issues through rural employment generation. The development of tourism activities in plantation areas is relatively new in the Malaysian rural tourism scene. Under Malaysia’s Third National Agricultural Policy (1998-2010) plantation areas will be further explored and developed through market driven product-based and agro-forestry approaches, including tourism to improve agricultural productivity and global competitiveness.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Keywords: | Agrotourism, Biodiversity, Entrepreneurship |
| Taxonomy: | By Subject > Plantation & Agrotechnology > Plantation and Agribusiness Management By Subject > Entrepreneurship > Business Planning |
| Local Content Hub: | Subjects > Entrepreneurship |
| Depositing User: | Roslah Laman (Alor Gajah) |
| Date Deposited: | 27 Jul 2020 02:45 |
| Last Modified: | 27 Jul 2020 02:45 |
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