Profil ruangan sukan dalam akhbar Utusan Malaysia dan Berita Harian. Jurnal Pengajian Media Malaysia, 13 (2). pp. 75-91. ISSN 2231-8143 (2011)
Abstract
Newspaper industry views sport section as a strategy in improving readership and circulation. Therefore, sports journalism practice is very important to give strength and quality of newspaper’s sports section in Malaysia. This study focuses on the profile of sports section of Malay language newspapers with the attention to six areas; types of sports information and news, types of sports, advertisement, layouts, the used of photos and illustrations, level of sports coverage, sports sources as well as the importance of sports section toward the publication of newspaper. Content analysis method was used to study the newspaper sports column in Utusan Malaysia and Berita Harian, while the media economics theory is used as a framework for this study. The finding shows the imbalance of information published in the newspaper sports section. International sports and international athletes were given more coverage and more spaces by Malaysian newspaper compared to local sports and local athletes. It shows the news value of proximity is not the main element in sports coverage and placement of sports news in sports section. This study also found that advertisements have considerable influence on the newspaper sports section. Newspaper organization would sacrifice space of sports section to advertisement to ensure highest advertising revenues. This situation creates constraints on the sports news and information for publication and shows that placement of news and articles of sports in the sports sections in Malaysian newspaper is based on the media economics fundamentals which focus on newspaper market and advertising revenue.
| Item Type: | Article |
|---|---|
| Keywords: | Sports journalism, Media economic, Sports section, Newspaper market, Advertising revenue, Sport marketing |
| Taxonomy: | By Subject > Sports Science & Recreation > Sports Management |
| Local Content Hub: | Subjects > Sports Science & Recreation |
| Depositing User: | Eza Eliana Abdul Wahid |
| Date Deposited: | 28 Feb 2021 15:47 |
| Last Modified: | 28 Feb 2021 23:40 |
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