Marketing in digital space. [Newspaper] (2017)
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Abstract
MALAYSIAN Internet users have an average of four social media accounts — among which would probably be WhatsApp, Facebook, YouTube, WeChat or Instagram — all top social media platforms for Malaysians.
YouTube is the number 1 social media platform in Malaysia, with Facebook a close second and WhatsApp in the third spot. Out of 22 million Facebook users in Malaysia, 56 per cent are male and 44 per cent are female.
But, despite being in the digital age and having an Internet-savvy population, e-commerce sales penetration is only 1.1 per cent of total retail sales. This is projected to grow to 5.4 per cent in 2025.
| Item Type: | Newspaper |
|---|---|
| Keywords: | Marketing |
| Taxonomy: | By Subject > Business & Management > Management By Subject > Business & Management > Marketing |
| Local Content Hub: | Subjects > Business & Management |
| Depositing User: | Muhammad Azrul Ayob |
| Date Deposited: | 01 Aug 2021 12:45 |
| Last Modified: | 01 Aug 2021 12:45 |
| Related URLs: |
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