Accessing customer's behaviour towards online hotel reservation

Accessing customer's behaviour towards online hotel reservation. Degree thesis, Universiti Teknologi MARA, Terengganu Dungun Campus. (2018)

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Abstract

Online purchasing nowadays is an essential instrument for hotels to reach and connect with guests, gain strong guest loyalty, and encourage repeat patronage. In the present hotel industry, shift and trend from online purchasing has give a positive impact for hotel operators to gain exclusive purchasing from their guests.

Item Type:	Thesis (Degree)
Keywords:	Customer Attitudes, Customer Behaviour, Convenience, Hotel reservation system
Taxonomy:	By Subject > Hotel & Tourism Management > Hotel Management By Subject > Hotel & Tourism Management > Tourism Management
Local Content Hub:	Subjects > Hotel & Tourism Management
Depositing User:	Nor Azimahwati Aris
Date Deposited:	10 Nov 2021 09:28
Last Modified:	10 Nov 2021 09:28
Related URLs:	Click Here to View Status and Holdings

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