Awareness and motivation of Malaysian’s consumer towards the use of Airbnb. Degree thesis, Universiti Teknologi MARA, Terengganu Dungun Campus. (2018)
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Abstract
The purpose of this research is to study on the awareness and motivation of Malaysian’s consumer towards the use of Airbnb. Research design for this research is a descriptive study and the approach for this study is collect data by using online survey questionnaire. Researchers has used primary data to collect the data on awareness and motivation of Malaysian’s consumer towards the use of Airbnb.
| Item Type: | Thesis (Degree) |
|---|---|
| Keywords: | Hotel marketing, Accommodation, Tourist behaviour |
| Taxonomy: | By Subject > Hotel & Tourism Management > Hotel Management By Subject > Hotel & Tourism Management > Tourism Management |
| Local Content Hub: | Subjects > Hotel & Tourism Management |
| Depositing User: | Nor Azimahwati Aris |
| Date Deposited: | 12 Nov 2021 09:08 |
| Last Modified: | 12 Nov 2021 09:08 |
| Related URLs: |
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