Factors Affecting Customer’s Intention towards Purchasing Halal Collagen Beauty Drinks in Malaysia: a Structural Equation Modelling. Journal of Entrepreneurship and Business, 7 (2). pp. 70-82. ISSN 2289-8298 (2019)
Related URLs:
Abstract
This study attempted to highlight the relationship between three factors, namely attitude, subjective norms, and knowledge of customers towards their intention to purchase Halal collagen beauty drinks. There is an increasing trend of consuming collagen beauty drink products among Malaysian women in recent years. As a Muslim nation, the sources of collagen which are mainly derived from animal parts have become a major concern for Muslim customers, especially their Halal status.
| Item Type: | Article |
|---|---|
| Keywords: | Purchase Intention, Marketing |
| Taxonomy: | By Subject > Business & Management > Marketing |
| Local Content Hub: | Subjects > Business & Management |
| Depositing User: | Muslim Ismail @ Ahmad |
| Date Deposited: | 01 Aug 2021 15:10 |
| Last Modified: | 01 Aug 2021 15:10 |
Actions (login required)
 |
View Item |