Astro and Maxis ink strategic marketing partnership to offer bundled broadband with content. [Newspaper] (2019)
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Abstract
KUALA LUMPUR (Aug 15): Astro Malaysia Holdings Bhd and Maxis Bhd have inked a strategic marketing partnership between both parties to offer bundled broadband with content. In a joint statement today, Astro said it will be launching new bundles of 30 Mbps and 100 Mbps broadband and content products for its customers today and the full suite with higher broadband speeds in due course. It said the strategic partnership is timely as it occurs at a period where the demand for converged connectivity matters more than ever and multi-play propositions that bundle connectivity, content and service.
| Item Type: | Newspaper |
|---|---|
| Keywords: | Business strategy, Strategic marketing, Product Development, Demand, Brand Loyalty |
| Taxonomy: | By Subject > Business & Management > Economics By Subject > Business & Management > Marketing |
| Local Content Hub: | Subjects > Business & Management |
| Depositing User: | Normah Sadaiee |
| Date Deposited: | 28 Jun 2021 23:59 |
| Last Modified: | 29 Jun 2021 02:07 |
| Related URLs: |
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