Maxis' new strategy aims for service revenue to hit RM10b by 2023. [Newspaper] (2019)
Abstract
KUALA LUMPUR (Feb 15): Maxis Bhd's fourth-quarter net profit halved from a year ago, impacted by one-off costs associated with the launch of a new strategy to become a converged communications and digital services company in both the fixed and mobile markets. Maxis said while these one-off costs had impacted its earnings for the three months ended Dec 31, 2018 (4QFY18), they are important to support its new growth strategy that will set the foundation for the group to become a strong converged player in Malaysia. The new strategy aims at broadening the group's revenue base to deliver internal service revenue target in excess of RM10 billion by 2023, it added. "The group has commenced scaling its business to address opportunities in enterprise solutions and converged services across all segments, setting the development path over the next five years," Maxis said in a statement today. Maxis announced an incremental capital expenditure (capex) of RM1 billion over the next three years to support this new strategy and its five-year internal service revenue target of more than RM10 billion by 2023.
| Item Type: | Newspaper |
|---|---|
| Keywords: | Business strategy, Revenue Growth, Profit & Loss, Marketing Strategy |
| Taxonomy: | By Subject > Business & Management > Finance By Subject > Business & Management > Marketing |
| Local Content Hub: | Subjects > Business & Management |
| Depositing User: | Normah Sadaiee |
| Date Deposited: | 29 Jun 2021 07:08 |
| Last Modified: | 29 Jun 2021 07:08 |
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