Tourist perception towards homestay businesses: Sabah experience. Journal of Scientific Research and Development, 3 (2). pp. 7-12. ISSN 1115-7569 (2016)
Abstract
Homestay was established in Malaysia since 1980’s. It has brought a potential economic activity to the country in tourism sector in Malaysia. Sabah as one of the states in Malaysia is a leading tourist destination in Malaysia that requires more efforts to boost this sector to be continuously competitive towards achieving Vision 2020. This study focused on the tourist perception towards homestay businesses in Sabah. To be specific is to understand the relationship between tourist perception towards the element of service quality, infrastructure, promotion and product they have experienced. With the returned questionnaires of 319, only 300 were valid and usable. From the regression analysis, the result shows there is a moderate strong relationship between tourist perception towards service quality, infrastructure, promotion and product of homestay business. Service quality and promotion were found to influence more on tourist perception that leads to satisfaction. This study provides a greater understanding of the tourist perception that relates to service quality, infrastructure, promotion and products
| Item Type: | Article |
|---|---|
| Keywords: | Homestay, Tourism sector, Tourist perception, Service quality, Infrastructure, Promotion, Products, Satisfaction |
| Taxonomy: | By Subject > Hotel & Tourism Management > Tourism Management |
| Local Content Hub: | Subjects > Hotel & Tourism Management |
| Depositing User: | Mohamad Ismail |
| Date Deposited: | 21 Apr 2022 07:08 |
| Last Modified: | 21 Apr 2022 07:08 |
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