eSports: The need for speed: from the race track to the simulator. [Newspaper] (2020)
Abstract
The name Alex Yoong is synonymous with motorsport in the region. He was the first Malaysian to race in Formula One, with Minardi at the 2001 Italian Grand Prix. Now, he is on a mission to make motorsport relevant, interactive and affordable.
Speaking to Enterprise, Yoong says the number of people in motor racing has stagnated since the 1990s because the sport is too expensive and, hence, not accessible to the average Joe. “These people would rather race on the streets, which is not ideal. So, I am trying to make it as accessible as possible for people to enjoy the sport.”
Ten years ago, Yoong set up Axle Motorsport Sdn Bhd, which built race cars and ran race teams. But the company was put on the back burner when he went to the UK to head driver development for the Lotus F1 Team.
| Item Type: | Newspaper |
|---|---|
| Keywords: | Sports coaching, eSport, Entrepreneurship |
| Taxonomy: | By Subject > Sports Science & Recreation > Sports Management |
| Local Content Hub: | Subjects > Sports Science & Recreation |
| Depositing User: | Mohd Aizat Abd Halim (Seremban) |
| Date Deposited: | 27 Sep 2021 23:39 |
| Last Modified: | 27 Sep 2021 23:39 |
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