A contingent valuation study of marine parks ecotourism: the case of Pulau Payar and Pulau Redang in Malaysia

A contingent valuation study of marine parks ecotourism: the case of Pulau Payar and Pulau Redang in Malaysia. Journal of Sustainable Development, 2 (2). pp. 95-105. ISSN 1913-9071 (2009)



Abstract

The present paper has applied dichotomous choice survey design-contingent valuation method (CVM) to investigate empirically the willingness to pay (WTP) of the visitors for ecotourism resources in two selected marine parks in Peninsular Malaysia. Hence, the purpose of this research is to estimate the value of ecotourism resources by using environmental economic tools which focuses on contingent valuation method of WTP. It uses Logit and Probit models to estimate the visitor’s WTP responses for conservation the marine parks for ecotourism. The studies are based on a sample of 215 respondents in Pulau Redang and 153 respondents in Pulau Payar that were randomly interviewed for data collection for both islands in April-July 2007. The results in Pulau Redang indicate that visitors are willing to pay for conservation about RM7.8 and RM10.6 per year for local and international visitors. Meanwhile, in Pulau Payar, the result has shown that local and international visitors are willing to pay about RM7.30 and RM8 respectively. The findings may provide guideline to marine parks and to help develop management policies that enhance ecotourism contribution to sustainable development and conservation in marine parks in Malaysia.

Item Type: Article
Keywords: Ecotourism, Pulau Payar, Pulau Redang, Marine park, Conservation
Taxonomy: By Subject > Hotel & Tourism Management > Tourism Management
Local Content Hub: Subjects > Hotel & Tourism Management
Depositing User: Hazrul Amir Tomyang (Puncak Alam)
Date Deposited: 17 Jan 2022 04:31
Last Modified: 17 Jan 2022 04:31
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