Malaysia's digital retail doubles, 90pc consumers going digital - report. [Newspaper] (2021)
Abstract
KUALA LUMPUR: Southeast Asia's digital economy continues to expand as it sees an increase in mobile first digital consumers and purchasing more categories online, according to Facebook and Bain & Company's annual SYNC Southeast Asia report, which looks at the digital economy and the future of e-commerce in the region. This report is based on a survey of approximately 16,700 digital consumers and gathered insights from interviews with over 20 CXOs across six Southeast Asian countries, namely, Malaysia, Indonesia, Philippines, Singapore, Thailand and Vietnam. Over 2,142 Malaysians digital consumers surveyed are those who have made an online purchase in at least two product categories in the past three months and are above 15 years of age. According to Bain & Company, there will be 350 million digital consumers in Southeast Asia at the end of 2021 compared to around 310 million at the end of 2020. This means that almost 80 per cent of Southeast Asian consumers will go digital by the end of this year.
| Item Type: | Newspaper |
|---|---|
| Keywords: | E-commerce, Online purchase, Digital Retail, Economic growth |
| Taxonomy: | By Subject > Business & Management > Economics By Subject > Computer & Mathematical Sciences > Information Technology |
| Local Content Hub: | Subjects > Computer and Mathematical Sciences |
| Depositing User: | Miss Nurmaisari binti Che Anuar (Kuala Terengganu) |
| Date Deposited: | 14 Jan 2022 03:39 |
| Last Modified: | 14 Jan 2022 03:39 |
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