Deragona Enterprise: Dragon Fruit Jam. [Entrepreneurship Project] (Unpublished)
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Abstract
Deragona Enterprise is a company that focuses on food production and is located in Krubong, Melaka. We discovered two competitors, Neo-I Dragon Fruit Jam and Neknor Jam, who compete for market share. The price of dragon fruit jam was similarly decided using cost-based pricing. The retail price per bottle is RM 15.6647. Our dragon fruit jam sales have greatly improved and increased as a result of the marketing techniques we implemented, such as advertising.
| Item Type: | Entrepreneurship Project |
|---|---|
| Additional Information: | Faculty of Business and Management |
| Keywords: | Business proposal, Market, Budget |
| Taxonomy: | By Subject > Entrepreneurship > Business Fundamentals By Subject > Entrepreneurship > Business Planning |
| Local Content Hub: | Subjects > Entrepreneurship |
| Depositing User: | Farleen Azrina Zamberi |
| Date Deposited: | 25 Nov 2021 09:02 |
| Last Modified: | 25 Nov 2021 09:02 |
| Related URLs: |
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