Sports marketing poised for growth. [Newspaper] (2021)
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Abstract
Sports marketing in Malaysia is poised for growth despite uncertainties fuelled by Covid-19, thanks to the strong penetration of the Internet and television viewership. Last year, the global sports marketing industry took a hit and declined by between 15% and 18% in value which translates to multi-billions of dollars. Despite the losses worldwide, the country’s sports marketing industry is thriving amid the Covid-19 pandemic, and this has paved the way for marketers to deepen their brand presence. Reprise Digital group commercial director and head of Sports Marketing Thanendran Thanesvaran said the momentum for sports marketing would remain in Malaysia.
| Item Type: | Newspaper |
|---|---|
| Keywords: | Sports marketing, Sports industry, Real-time reporting |
| Taxonomy: | By Subject > Sports Science & Recreation > Sports Management |
| Local Content Hub: | Subjects > Sports Science & Recreation |
| Depositing User: | Mohd Aizat Abd Halim (Seremban) |
| Date Deposited: | 07 Feb 2022 23:42 |
| Last Modified: | 10 Feb 2022 08:14 |
| Related URLs: |
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