Digital platforms: supporting artists and crafters through the pandemic. [Newspaper] (2021)
Abstract
Jade Lee was a banker for 40 years, and when she retired at the age of 64 in December 2019, she wanted to do something to give back to the community. As an arts and crafts enthusiast, Lee has art pieces displayed around her living spaces, by artists with a strong passion for art and interesting backstories.
When the pandemic hit, artists all around the world experienced a financial fallout, as with most others. Lee says that in 2019, there were 1.2 million people in the informal working sector — made up of creatives and artists — and she believes that this number would have increased significantly during the pandemic. Lee and a few friends got together and decided to find a way to help them survive.
After much thought and discussion, they developed an e-commerce platform to cater for small and medium enterprises (SMEs), including artisans and micro businesses, to kick-start their digital journey. After taking four months to set up the website and another four months to set up the digital mall, Lee officially launched The Artisans Haven.
| Item Type: | Newspaper |
|---|---|
| Keywords: | Digital society, Digitalization, e-Commerce, Digital mall, Social media marketing |
| Taxonomy: | By Subject > Computer & Mathematical Sciences > Information Technology By Subject > Business & Management > Marketing By Subject > Computer & Mathematical Sciences > Computer Technology and Networking |
| Local Content Hub: | Subjects > Computer and Mathematical Sciences |
| Depositing User: | Mohd Aizat Abd Halim (Seremban) |
| Date Deposited: | 22 Feb 2022 23:44 |
| Last Modified: | 23 Feb 2022 06:33 |
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