Element of service quality effect on customer satisfaction in Public Islamic Bank Berhad (PIBB). Degree thesis, Universiti Teknologi MARA, Pulau Pinang. (2011)
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Abstract
The purpose of this study is to examine the element of service quality that has relationship to customer satisfaction towards Islamic Banking Products offered by Public Islamic Bank Berhad (PIBB). In order to increase the business volume and company’s profit, the quality of service need to be improved and this research will help to identify the element of service quality that have directly influence the customer satisfaction in adopting the Islamic Banking product offered by PIBB.
| Item Type: | Thesis (Degree) |
|---|---|
| Keywords: | Profit, Customer satisfaction, Islamic banking products, Service quality |
| Taxonomy: | By Subject > Business & Management > Marketing |
| Local Content Hub: | Subjects > Business & Management |
| Depositing User: | Farleen Azrina Zamberi |
| Date Deposited: | 24 Feb 2022 23:34 |
| Last Modified: | 28 Feb 2022 08:59 |
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