Ogawa World Bhd: trek treadmill

Ogawa World Bhd: trek treadmill. [Entrepreneurship Project] (Unpublished)


a research and analysis on a company named OGAWA World Berhad. This company produces the products related to health and wellness equipment under the brand name OGAWA. The company is founded by Malaysian cofounders in 1996 and is headquartered in Shah Alam, Selangor. OGAWA World Berhad becomes a big company that has more than 800 retail outlets and permanent counters in more than 20 countries all around the world. The objective of this case study is to identify the weaknesses on the product chosen, which is OGAWA Trek Pro T7.2 Treadmill. Thus, I have found four problems related to the treadmill, which are questionable ability of the product to make the running experience same as real life, unaesthetic design, dull colour chosen and low bandwidth. From the findings, which are the problems stated, I have come out with the solutions that may be able to solve the problems.

Item Type: Entrepreneurship Project
Additional Information: Faculty of Applied Sciences
Keywords: Product feasibility analysis, Company analysis, Health and wellness equipment, Treadmill
Taxonomy: By Subject > Entrepreneurship > Business Fundamentals
By Subject > Entrepreneurship > Business Planning
Local Content Hub: Subjects > Entrepreneurship
Depositing User: Nur Hayati Abdul Satar
Date Deposited: 30 Dec 2021 22:49
Last Modified: 30 Dec 2021 22:49
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